Our Story | LoCou Haircare Products

our story

An earth-loving brand born from the heart of Melissa Niblock-Bell, LoCou specialises in 100% Australian made, natural, eco-friendly professional hair products.

The ‘Lo’ part of LoCou was taken from her little boy’s name, Logan – her inspiration in life, he’s her daily reminder to be the best person she can be.

With over 17 years’ experience as a Master Hairstylist and Colourist, Melissa came across inconsistencies within the haircare industry, where she was expected to recommend products that contained a host of barely pronounceable ingredients. It was time for a change.

Transforming hair, ethically and sustainably, one bottle at a time.

Out on a mission to create an ethical, sustainable and high-performance haircare range, Melissa also wanted to produce a boutique product that didn’t compromise on luxury or quality. Combining nature, science and hair, each LoCou formula contains key ingredients that truly transform your hair, achieving remarkable results.

Combined with sustainable packaging and refill options, the entire LoCou range is free from any nasties including free from silicone, sulphates, parabens, ethoxylates, paragons, propylene glycol, petrochemical cleansers, phthalates, DEA and artificial colours. We’re strictly against testing on animals and are cruelty-free.

One bottle at a time, LoCou is here to give you lush, gorgeous hair, while leaving a positive impact on our planet. Thanks for coming along with us on this journey.